Use LinkedIn polls to increase participation and start discussions with your audience. There may have yet to be an announcement, but LinkedIn experts and social media companies can readily show that LinkedIn Polls get disproportionate attention on the LinkedIn main feed. This makes them a potentially priceless asset for companies looking to increase their LinkedIn visibility and response rates. A LinkedIn poll may be embedded into a standard LinkedIn post, allowing you to pose a question in only two lines and provide up to four answer alternatives.
When creating your LinkedIn poll, you can choose a period between one and two weeks.
Using LinkedIn polls, you may do basic market research on the site and engage with leads without resorting to aggressive sales practices or spammy marketing material. With little planning and ingenuity, you can make a poll that serves you and the LinkedIn community.
There is one thing on LinkedIn that you should explore if you want to increase your following and engagement rates: LinkedIn polls are:
- A fantastic tool for increasing engagement.
- Gaining insight into your audience’s interests.
- Establishing new professional connections.
LinkedIn provides its users with a tremendous chance to network with hundreds of millions of individuals across sectors and geographies, depending on the size of their network of connections. Furthermore, LinkedIn polls are anonymous, allowing your contacts to respond openly and honestly.
On the one hand, conducting polls is a great method to gauge the sentiment of your network about issues that are important to you or your organization. Once again, however, surveys may be beneficial when determining precisely what information to provide your audience.
What are LinkedIn Polls?
LinkedIn polls are a fun and engaging way to get your audience involved in a discussion by giving them a chance to weigh in on various topics. When a LinkedIn member votes in a poll, the results are instantly shown to them. Even though they’re just another LinkedIn feature, their importance has grown over time.
How to Create a LinkedIn Poll?
LinkedIn polls may be made in every network section, including your profile, corporate page, showcase page, group, and events. When your LinkedIn poll is closed, you and everyone else who has seen your post will be able to see how many people participated in the poll. The process for making a LinkedIn poll is the same whether you do it from a mobile device or a PC.
Therefore, create polls that many people can easily and quickly react to, or, if you must ask a more specific question, go the additional mile to ensure that the poll post reaches individuals who fit the profile you’ve established.
9 ways to use LinkedIn polls for business
#1: Discover the Top Goals of Your LinkedIn Audience
Does your LinkedIn following include members from many different professions? If you need inspiration for fresh content or marketing strategies but are stuck, do a LinkedIn poll to find out what people’s priorities are. LinkedIn polls with four options help you zero in on what knowledge and guidance your target audience needs from you to succeed.
If you have this data, you can create LinkedIn material that is more likely to attract new followers, which will then be converted into email subscribers or website visits, and, lastly, into paying customers.
#2: Determine the Content-Type Preferred by Your LinkedIn Network
Are you deciding whether to make a series of short, snappy films for your LinkedIn audience or some valid LinkedIn documents? Learn what kind of material your LinkedIn followers want by conducting a survey. This will assist you in producing material that your target audience wants to read.
If you want to take things a step further, once you’ve published your first piece of new material, you may go back to your poll post and let respondents know that their input has been transformed into something concrete. Showing that you care about what your LinkedIn connections have to say by following up with them is a great way to earn their respect and create trust.
#3: Collect Information About Products and Services From Customers
Why not get opinions from your LinkedIn connections on a new offering you’ve made available to the public? Depending on the nature of the business or commodity for which you’re soliciting opinions, you may make use of one of many polling approaches.
If you’re stuck for ideas, consider the following:
- Are you familiar with our brand-new [fill in the blank] product/service?
- To what extent do you use [insert product name]features? ]’s
- Have you heard about [insert name of new product or service here]?
- How do you feel about our brand new [fill in the blank]?
#4: Find out how interested people are in new product or service ideas
Need some guidance on where to take your next release? A LinkedIn poll is a great way to get immediate input on a few ideas from your large and enthusiastic LinkedIn following. To supplement your ongoing market research, this strategy will help you collect immediate responses and identify potential respondents for a longer, more in-depth survey conducted elsewhere.
Offering free samples or a special deal to anybody who participates in a LinkedIn poll is another approach to following up with respondents.
To carefully share offers with appropriate respondents, you can observe who participated in your LinkedIn poll and which choice they picked after the closed poll.
#5: Qualify Leads Within Your LinkedIn Network
Use a LinkedIn poll to spark discussion on a subject relating to your sector if you see little interaction on the platform.
An easy technique to kick off a discussion may be found in this poll with only two possible answers.
Pick a simple query and provide a few options for the response to pick from. Prompt readers to elaborate on their vote in your LinkedIn poll.
Here are some discussion starters to get you started:
- Do you either… while you’re performing [insert industry-related activity]?
- Does your company employ [insert equipment or method applicable to your industry]?
- Which of these three approaches would you emphasize more if you could only hire one?
#6: Identify Your LinkedIn Network’s Top Pain Point
When you provide a variety of products and services, you’re able to support clients in many various ways. If you’re in a transitional period or want to learn how to serve your LinkedIn audience better, a survey might help you figure out what issues are most pressing for them in the coming months.
Use your poll results to zero in on the product or service that will resonate best with your target demographic and promote it on LinkedIn (organically or through LinkedIn advertisements).
#7: Determine Knowledge Gaps
Create a LinkedIn poll to gauge your audience’s expertise on a particular subject and determine if your instructional material is too complex or too simple for them. To achieve this, you may provide a question in which respondents are asked to choose the option that best describes a term often used in your business or service you provide.
Your poll’s response selections should reflect the range of customer familiarity with your offerings, so keep that in mind when you create them. Your content marketing strategy may require fine-tuning, but you can see if that is the case by looking at the most often selected responses.
#8: Evaluate Emerging Industry Trends
Is there a new trend in your business sector? Is there momentum behind an alternative method that might be used across industries? Running a LinkedIn poll with a question on a developing trend in your sector is worthwhile if you cater to a specialized market.
Using this method, you can generate timely, interesting material for your LinkedIn business profile to encourage discussion among your followers.
This strategy might also be used inside a LinkedIn group dedicated to a certain sector to re-engage dormant members and inspire them to contribute new ideas and insights.
The following are some questions that might be asked in a LinkedIn poll to help bring this concept to life:
- Is [insert novel method/approach] something you’re using in your current position?
- Is there an uptick in demand for [insert recent fad here]?
- Have you given [insert new method] a high priority in your organization’s preparations?
- B2B and enterprise-level companies may benefit from this LinkedIn survey.
#9: Determine the LinkedIn Audience by Industry or Company Role
A LinkedIn group administrator may want to familiarise themselves with the group members. Or you’ve organized a LinkedIn event to which many people have responded positively and asked to be included on the guest list and get updates. By conducting a LinkedIn survey, you may learn more about the individuals attending your event or group.
Having your audience choose the one that best reflects their profession or field is a wonderful method to achieve this. Using the answer to this nonintrusive inquiry, you may determine the primary industry in your LinkedIn network and more effectively tailor your content to their needs.
Wrapping It Up
In any case, there you have it. Here are the nine ideas you need to get started with your LinkedIn poll, along with all the information you need to create one. It’s important to plan how you’ll use LinkedIn polls across all of LinkedIn’s publishing options.
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