Email marketing is not dead. It is still one of the best ways to find new customers, make more sales, or build a group of loyal followers. Email marketing has a lot to offer small businesses, but many ignore it and miss out on many chances. Email is a great way to keep your current customers and one of the best ways to turn new visitors into customers, whether you run an online store, a blog, or a small business site.
Best Email Marketing Tips
The email list is an essential part of any email marketing campaign, and having a good email list can make a big difference in conversions and return on investment (ROI) from your campaign.
Adding people to your email list takes time and work; the Email marketing tips below will help you do it right.
1. Give them more than one choice – Make it simple to sign up
This is the first step, which might be the most important Email marketing tips. People should find it easy to sign up for your list. You don’t need to ask for too much information (a name and email address are enough) or have long registration forms that are hard to read.
Try to make it “single click,” which means that people type their name and email address into the registration box and click “Register.” Once they confirm their email, they will be on your list.
If you want to take it a step further, you can also let people sign up for your email list using their social media accounts. It makes things easier for them, and you can also connect with them on social media.
2. Tell people why they should sign up for your list. What’s the point?
Why should someone give you their email address? What’s in it for them?
Make sure the benefit is easily seen on the registration form or box. Are you going to help them in some way? Will they get free ebooks, discounts on their next purchase, coupons, etc.?
3. It does matter where the registration box is.
The number of people who sign up for your list will depend on where the email registration box is. Among the best practices, the registration box should:
- Before the break (i.e., in the part of the page that is visible without scrolling)
- If you use sidebars, the best place for the email registration box is in the top right.
- At the end of your articles. If someone reads your articles to the end, they probably like what they are reading and are more likely to sign up for your email list.
- Footer: The footer is another good place to sign up for an email list. This is especially true for online shops and websites with pages instead of posts.
- Homepage top: This method is used by many popular websites and marketers to get more people to sign up for their email lists. More people will sign up if the signup form is at the top of your home page.
4. Tell people what to expect
Tell your subscribers what kind of information (new posts, infographics, coupons, offers, etc.) and when they can expect it from you (every day, every week, whenever you have a new post, etc.). Always tell the truth, and don’t make commitments that you can’t fulfill. Your email marketing will be unsuccessful if you do that.
5. Make it personal. Customize your messages to each person.
Try to make it easy for people to sign up and tell them what’s happening at each step. For example, after they enter their name and email address for the first time, let them know they need to confirm their email address to finish the registration.
Spend some time making sure that each email’s message is unique. When you send an email, use their name as a greeting and don’t use too many general terms. The latest trends in email marketing tips show that AI makes emails more engaging, meaning personalization is more important than ever.
6. Make the text easy to read and use alt tags for pictures.
Don’t think that people will always read your email or want to spend a lot of time on it. The best thing to do is to assume that you only have a few seconds to get their attention (from the time they see the email), so work on the titles and layout of your emails to make them easy to read and scan. Use headings and short paragraphs; if you use images, set the ALT tag since most email clients don’t automatically show images.
7. Use social media to get more people to sign up for your email list.
Your website is not the only way to get more people to sign up for your email list. You can get more emails by using Facebook, Twitter, Pinterest, and any other social network you use.
Don’t be afraid to ask your followers to sign up for your email list; also, tell them why they should.
8. Don’t do too much, and don’t go back on your word.
Not all the time; sending more emails than promised will lead to better results. Don’t send more if you said you would only send one weekly email. Instead, make a weekly digest. You can give them choices about how they want to subscribe and how many emails they want to get from you, but don’t go back to what you said in the beginning.
9. Put the information they need to know in the email.
Yes, emails are a great way to get more people to visit your website, but if you want to make more sales, your main goal with an email marketing campaign is to get more conversions, not more visits.
10. Most emails are read on a mobile device.
39% of marketers don’t have a plan for email on mobile devices. These numbers show two essential things. The most important Email marketing tips are; first, your emails should be easy to read on mobile devices. Second, you need a mobile strategy.
So, before you put the finishing touches on your next email marketing campaign, make sure it works on all major mobile devices (you can use mobile emulators to see how the email looks on different devices).
11. Keep an eye on the results and take steps to fix them
Whether you are running an SEO campaign, a social media marketing campaign, or an email marketing campaign, It’s important not to “set it and forget it” but to run it and watch the results (open email rate, click rate, unsubscribe rate, conversion rate, etc.), make changes, and rerun it.
This is a process that goes on until you get the results you want. You can also do market segmentation, pre-pilot, and pilot phases as you gain more experience, but in most cases, it’s more important to do some basic monitoring and control.
12. Pay attention to what your competitors are doing.
Sign up for your competitor’s email list to see what strategies they are using, what kinds of emails they send out, how often, what products they promote, etc.
You don’t want to copy or imitate what your competitors do. Instead, you want to get ahead of them.
13. Make it easy to get off the list
Don’t try to hide the button to unsubscribe because you think that will keep people on your list. They should drop you off then for you to be on their spam list.
14. Make a plan for your email marketing campaigns’ content marketing
You should explain some basic ideas about how to market. Content marketing is different from both email marketing and marketing on social media.
On the other hand, your email marketing campaign needs a content marketing strategy. This means you need to know what kind of content to send by email and when to send it.
In simple terms, plan for the content you will send out over the next few months and ensure it has a purpose and meaning. You can also use some tips for content marketing to make the content you send to your subscribers more interesting.
15. Cross-sell and up-sell through email
If you haven’t already, sign up for Amazon.com and keep an eye on what they do with their email marketing.
When you look at a product on Amazon, you’ll get an email a few days later with suggestions for similar products. You’ll also get an email with more products to buy when you buy a product.
You might not have the tools to do this kind of analysis, but if you learn more about your list, you’ll learn more about your customers and your niche.
16. Put your social media profiles in your emails.
I already told you that you should use social media to grow your email list, but you should also use your newsletters to develop your social media profiles. The easiest and most effective way is to add social media buttons to your newsletter so your subscribers can share the content and connect with you on different social networks. Most of the mistakes small business owners make when sending out emails.
Aside from the tips above, which will help you get more subscribers, you can also learn from the mistakes of other small business owners and get better results by not making the same mistakes.
Wrapping It Up
Follow the above-given Email marketing tips to grow your business. There are more than 3.6 billion email accounts, says a statistic. Email is still one of the best ways to get in touch with and talk to your customers. Almost everyone online has an email address. Small businesses MUST have an email marketing plan and use a successful campaign’s benefits.