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Important Factors Affecting SEO

Important Factors Affecting SEO

200+ SEO ranking criteria help search engines decide which websites should be included in the search results and how they should be ranked. If you want your site to claim top spots on SERPs (Search Engine Results Pages), you need to refine your web presence to overcome these criteria. The good news is that not all of the 200+ ranking factors are identical. Some of the rating criteria are more significant than others. When you plan your SEO approach, pay particular attention to the factors that most affect the rankings.

Before we delve into the top SEO rating criteria, it is important to remember that these factors can and will change.

Search Engine and Google Ranking


Some factors are becoming more or less relevant, and some factors are being added or eliminated. It is important to keep up to date with the new ranking factors and to periodically use the SEO audit tool to scan the site to ensure that you follow the most up-to-date SEO best practices.

Search engine and Google ranking algorithms are evolving all the time. Are you confident that your platform follows the most up-to-date best practices of SEO?
Now, let’s look at ways to further boost SEO rankings by improving your internet activity to appeal to significant SEO ranking factors. Top SEO ranking factors, here are the top SEO ranking factors (not ranked in order of importance).

  • Site Security
  • Crawlability
  • Mobile-Friendliness
  • Page Load Speed
  • User Engagement
  • High-Quality Content
  • The Right Target Keywords
  • Optimized Content
  • Structured Data

When you prepare your SEO strategy, pay particular attention to the factors that most affect the rankings. 

Site Security


Google has addressed site security as a ranking consideration since 2014. Today, this is one of the most significant Google ranking factors on this list. Site security is the use of HTTPS encryption. HTTPS-encrypted pages have SSL certificates to provide a secure connection between the website and its customers.

Adds an additional layer of authentication that safeguards information shared between users and the web. Search engines tend to drive users to the most reputable pages, and HTTPS encryption shows that the site is safe. If your website URL starts with HTTP, not HTTPS, your site is not secure, and you can install an SSL certificate.



Search engines can’t rank a site until they can locate it. That’s why the crawl ability of the website is such a significant SEO rating factor. Crawlability helps search engines to scan and review the content of a webpage so that they can decide what the article is about and how it can be rated. If you want Google to rank your content, allow search engines to monitor your site properly.

  • Try applying a sitemap to the top search engines.
  • Check your Google Search Console index status to see how many sites Google has crawled on your site.
  • Using robots.txt to say which search engines to reach and which sites they can skip.



Mobile-friendliness refers to how a website behaves and functions when it is accessed on a mobile screen. Mobile-friendly pages have a good user interface by using a responsive interface that transforms content to make it look good on any screen size.

Since more searches are done on mobile devices than on desktops (52.2 percent of internet traffic is coming from mobile devices, and the figure is on the rise), web convenience is important for both search engines and consumers. To see if your site is sensitive, send the site to the Google Mobile-Friendly Test. It will disclose any problems relevant to the mobile edition of your site.

Page Load Speed


Another SEO ranking aspect that applies to user experience is page loading speed. Slow loading sites are a poor user experience. Search engines know that people tend to find responses as easily as possible, but they choose to display pages that will open quickly for consumers. This is also truer for mobile pages, as Google has announced that its Speed Update will make loading speed a ranking criterion for mobile searches.

To ensure that the site loads fast, use the Site Speed Checker. Try Alex’s Speed Analysis tool, which is part of our full Site Audit, or Google’s PageSpeed Insights tool. If your site is late, take action to speed up your site by introducing page caching, compressing files, reducing the number of redirects, and taking other steps to speed up loading time.

User Engagement


Search engines are looking for users to help them decide which pages they can advertise in search rankings. They consider how users communicate with the data to decide which sites are easier and more useful for searchers. Google is doing this through an artificial intelligence tool called RankBrain. Commitment considerations for users include:

  • Click-through Rate (CTR): The percentage of people who click on a search engine result when it is presented to them
  • Time on Site: The amount of time someone spends on a page after finding it via search
  • Bounce Rate: The percentage of people who quickly leave after viewing only one page on a site they find via search

These metrics help search engines decide whether a search result is of importance to users, so refine the web content and search snippets to improve customer interaction.

  • Use high-quality website design and graphics.
  • Use a siloed site architecture that is natural and easy to follow.
  • Use internal links to help users easily navigate through your site.
  • Use meta tag SEO to craft compelling titles and descriptions for your search results snippets.
  • Optimize your content for featured snippets in search.

High-Quality Content


Another way to improve user experience on your platform and cater to search engines is by regularly posting high-quality material on your site. Content is one of SEO’s most important rating considerations. Search engines want to produce the best results possible, offering top rankings to pages that have well-researched, in-depth, and well-crafted content.

Fresh content attracts search crawlers and improves search exposure while giving you something useful to share with your audience, making it a win-win for your marketing campaigns. Fresh content attracts search crawlers and enhances search visibility while also giving you something interesting to share with your audience.

The Right Target Keywords


Don’t go blindly to creating content. Strategically develop content by doing keyword research to tell you what keywords to pursue and subjects to address. Keyword research is a process to find common keywords that will boost traffic to the site. Remember how Google rates keywords to help you select the right keywords for your material.

Target the long-tail keywords. As voice search increases in popularity, more users are looking for long sentences and questions. Apply to this style of search by finding long-tail keywords (keywords that are three or more words) in addition to shorter common keywords to target in your text.

In order to help you do an efficient keyword research, we have come up with a list of most popular keyword research tools for you. So, have a look at the list:

Optimized Content


You will need to consider SEO factors on the page to draw search engines to your content. On-page SEO is the method of optimizing the target keyword for each page on your site. By preparing the content with a particular keyword, you tell the search engines what the website is about and what it should be. Assign a special keyword to each page on the site. Then customize the content for the best practices on-page SEO. Use the on-page SEO checklist to optimize your page, and then search to make sure you haven’t missed any optimization opportunities by using the Alexa On-Page SEO Checker.

Structured Data


Another way to inform the search engines what the web page is about is by using structured data. Structured data, or Schema Markup, is applied to the backend of a web page informing search engines how to identify and view information. Structured data is the highest SEO rating factor since it specifically shows search engines what’s relevant about a page. It’s also relevant because structured data will contribute to featured search snippets that can improve click-through rates and raise rankings even further.

Is Your Site Optimized for All SEO Ranking Factors?


Now that you know what SEO ranking factors are most relevant, it’s time to refine your website. If you’re making new content or improving existing content, use this guide to make sure you cover all of your SEO.

Do Read Part Two Of This Article : Best Keyword Research SEO Tools In The Market in 2021

Try Reading On One more Important Article In The WordPress Series, 11 Most Powerful WordPress Plugins You Must Try In 2021

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