For so many years, people have only turned to visual entertainment such as TV, Netflix, Prime, YouTube, etc.
But little did we know that by 2023 the world would be so much more interested in listening to others speak for entertainment and educational purposes.
Yes, that’s right. The wave of podcasts is nowhere receding. Rather, more and more people are joining in on podcasts to listen to on a daily basis.
That said, till June 2022, more than 2.4 million podcasts have been launched with over 66 million episodes.
In 2023, podcasts will be a huge market platform with virtually anyone in the world capable of launching their shows.
Hence, there is a need to learn the absolute right podcast marketing strategies to garner the audience’s interest and grow a business from it.
Do you wish to expand the reach and network of your podcasts? Or are you inspired to start a podcast series of your own?
Continue reading our blog as we take you through the various podcast marketing techniques you can use to grow your podcast reach and drag it to the top.
However, it’s important to realize that following and networking doesn’t happen overnight.
Many of the top podcasters had to keep releasing their episodes for years before they took off.
Tune into your creative side and keep making great content along with following our top best tips.
Let’s dive into it!
Table of Contents
What is Podcast Marketing?
For beginners, podcast marketing can be explained as the strategic methods and steps taken to increase the reach and listeners of a podcast series to grow its demand. There are some amazing proven techniques to help grow your podcast’s outreach.
However, steady growth takes time, especially in the initial stages of launching your podcast as a beginner.
We have presented before you the best-proven strategies for your podcast marketing.
It is not important to implement all of them at once. Apply the trial and error method with each one of the tips to see if it’s working.
But it is also essential to give it a few weeks or even months before dismissing any strategy.
Let’s get into the 12 best podcast marketing strategies to use in 2023!
12 Best Podcast Marketing Strategies in 2023
1. Pick Your Target Audience
Before starting a podcast and releasing episodes, it is important to pick your niche and target audience for podcast marketing.
For instance, if you’re releasing podcasts about how to raise a newborn baby, then most likely, pregnant mothers and their husbands are likely to listen to you.
This way if you choose your target audience first and then go about your episodes, you will have a much greater chance of getting a solid regular audience.
Whichever age group or domain you choose to target, make sure your podcast satisfies a need that they want to be fulfilled.
2. Create A Platform For Your Podcasts
One of the best ways of launching and presenting your podcasts to the world is through a website.
Create a website for your podcast series and upload all your episodes there.
In addition to this, you can also write small blogs regarding each episode providing the backstory or anything related to it.
This way, your audience will be sure to receive all podcast episodes on your website, and you can also increase traffic to your site through social media and SEO, which will benefit your podcast.
3. Release More Than 1 Episode At Launch
Pat Flynn, Smart Passive Income founder, said that he had gotten negative reviews from people who listened to his podcast as to why he had only 1 episode.
This says a lot. A lot of the time, when people on the internet discover new podcasts or entertainment series, they expect more than 1 episode.
This is a smart move for the audience to judge whether the podcast is worthy of continuing or not.
Hence, the best way is to release at least 3-5 episodes on the first release day.
4. Promote on Social Media Everywhere
Share sneak peeks of your podcast in audio, image, or video form on all your social media handles.
Create a social media account on each social networking site separately with the name of your podcast series.
Share the links of other sites on each account and promote them regularly.
You can also create reels on Instagram to help grab more attention to your page.
Use apps like FaceBook, Twitter, Instagram, and LinkedIn.
Reshare each podcast episode multiple times in this fashion- 3 times on Twitter on the first day and two times on Facebook and Instagram the first week.
You can also behind the scenes sneak peek of each episode in your Facebook and Instagram stories.
5. Upload Your Podcast Episodes On YouTube
The key is to make your content available to users in as many different forms as possible.
Converting your audio file into a video and uploading it on YouTube helps to share the video from all across social media.
This is beneficial for podcast marketing because people are attracted to video as it is more valuable and interesting than the text.
For MacBook users, you can use iMovie to convert audio to video. For Windows, Live Movie Maker can be used.
6. Connect With Podcatchers And Aggregators
Apps like iTunes(iOS), and Overcast-like apps that release your podcasts are called podcatchers.
You can try out a few of the apps listed below for your podcast marketing:
- Stitcher
- Castro
- Downcast
- Podcast Republic
- Bello Collective
- Podcast Addict
- Podcast Land
- Podcast subreddit
- TuneIn
If your podcast is already on iTunes, then it will do well on these streaming apps as well.
7. Use the Giveaway Tactic
Giveaways are a very exciting and attention-grabbing tool for podcast marketing.
Giveaways are promotional events where a lucky winner gets to win goodies, discounts, shoutouts, special mentions, etc, in exchange for promoting your brand/business on social media.
8. Run A Weekly Email Newsletter
Email marketing is one of the best strategies to grow any business or brand.
Newsletters are an excellent way to connect with your audience and share their stories and any personal anecdotes in addition to promoting your podcast.
Start an email newsletter that goes on the day of every episode release so that the listeners get an instant update.
Slowly and steadily, you should aim to expand your email list and choose an email marketing service that’s best suited for your podcast marketing.
9. Make Guest Appearances And Invite Guests
One of the most effective ways of podcast marketing is by appearing in another’s podcast episodes.
If you have a well-known friend or acquaintance, then it makes the task easier.
Otherwise, you can reach out to other podcasters in the scene to invite them to your podcasts. Once they appear as guests in your podcast, you can expect to appear in theirs as well (sometimes not though).
Scout for experts in various domains and fields who are famous and outspoken to invite you to your podcasts.
However, be mindful of the fact that the speaker should talk about things related to the general idea of your podcast theme.
Several podcasters and YouTubers nowadays have channels completely based on interviewing experts.
10. Create Catchy Titles
A sure-shot way to grab anyone’s attention is through a super catchy title.
The best way to learn how to do this is to research other famous podcasts which are currently thriving. Notice how they frame their titles and descriptions.
The name of your podcast series can also help to grab people’s attention and drive them to your site.
11. Reach Out To Your Audience To Expand Outreach
Leveraging your current listeners to help further grow your audience is a good strategy for podcast marketing.
Always ask your listeners to subscribe and share the word at the end or beginning of each episode.
Ask your listeners to write positive reviews and give testimonials about your podcast on your website or by curating a specific hashtag on social media for your podcast.
12. Invest In Paid Promotion
You can make sure of targeted advertising on social media platforms, which only shows up on the homepage of your specific audiences.
Another option is to go for Google advertising which will make your podcast appear at the top of the search engine results as an ad, whenever people type in words related to your podcast’s topics.
Also, advertising can be done directly on Spotify, Overcast, Podcast Addict, etc.
Wrapping It Up
We hope you learned a lot as a beginner about how to step into a podcaster’s shoes and do podcast marketing.
All the tips shown above are useful and lucrative if carried out properly.
Lastly, do not lose hope. Remember why you started in the first place, and always keep in mind that the internet is a tough domain to compete.
All the best!
