A good product review requires time to write. Therefore, you want to achieve the best results if you’re going to invest the time, right? Fortunately, you may begin using certain tried-and-true strategies in your evaluations to enhance their effectiveness.
Learning how to write a product review will not only make your reviews more beneficial to your readers, but these pointers will also assist you in raising the conversion rates of your reviews, which is crucial to your financial success if you’re monetizing your website through affiliate marketing.
Here are ten suggestions you can use immediately to produce more insightful and successful product reviews.
1. Avoid Beginning with “High School Essay.”
As with any blog article, starting your review is crucial since it persuades people to read the rest.
None of that information is incorrect; it’s just not very useful to someone reading a product review.
A person reading a mattress review is already aware of the value of making the best mattress choice; otherwise, they wouldn’t be reading a review in the first place! The question, “Is the CoolMattressCompany Model X mattress the best value mattress in 2022? “would make for a better opening statement. We bought this mattress and conducted our 20 hands-on tests to aid you in your decision.
Generally speaking, this mattress is a beautiful choice for hot-sleeping side sleepers, but back and stomach sleepers should generally avoid it. This introduction establishes credibility, demonstrates to readers that you tested the product, and gives some important findings so readers can immediately benefit from the content.
2. Display Your Expertise and the Methods You Used to Test the Product
Give folks a cause to believe in your judgment if you want them to.
Some of the readers of your review may already be regular visitors to your website, in which case they will naturally accept your judgment as they are familiar with you.
Although many people will find your review from Google searches, they won’t already have any reason to believe you when they begin reading.
They’ll ask themselves questions like the following when they first arrive at your review:
- Who is this person?
- Does this person have any subject matter expertise?
- Was the product genuinely tested by this person?
- Why should I believe this person’s findings?
To persuade readers to continue reading, it is ideal for demonstrating some expertise at the review’s opening.
3. Make Your Review Scannable by Formatting It
Two very distinct categories of readers must be satisfied when you write a product review:
- “Just give me the facts” types who are just interested in the outcomes and don’t care about the specifics.
- People who are of the “I need to know every single detail to make my decision” kind of demand access to all test findings and information.
While it may seem impossible to accomplish these seemingly opposed goals in the same review, you may if you concentrate on formatting.
The main notion is that you should use formatting to provide concise, scannable conclusions for readers who only need the gist of the information and then in-depth justifications and supporting evidence for readers who require more information.
4. Display Real-World Use Cases or Resolved Pain Points
While writing a product review, it’s essential to draw attention to a product’s features. However, features aren’t genuinely important to people.
Instead, readers are more curious about how those traits improve their quality of life and solve any issues they might have.
As an illustration, consider this feature: “Mattress A provides high-density Corelite foam.”
Now, if that weren’t a made-up technology developed specifically for this illustration, people who were really into mattresses could already be aware of the significance of “high-density Corelite foam.
The majority of your readers, who are only wanting to replace their mattresses, won’t, nevertheless, be entirely certain of the reasons they could desire such a mattress.
Because of this, you should clarify why and how the reader will benefit from the feature.
5. Include both the advantages and disadvantages.
You need to address the negative aspects of a product as well as the positive ones if you want to create a review that is of high quality.
Included positives and negatives are essential for two main reasons:
- It gives your human readers a sense of authenticity and enables them to make wiser decisions. There are always trade-offs, even if they are little because the majority of items are not ideal. People will feel more secure that the product is still ideal for them if those tradeoffs are highlighted (or an alternative might be better – more on that later).
- Due to Google’s emphasis on positives and cons in its numerous Product Review updates, failing to mention a product’s drawbacks may reduce the likelihood that your review will appear in Google’s search results.
Nevertheless, you can experiment with your “framing” based on your preferred review method.
Using “pros” and “cons,” which your readers will understand, is the “conventional” method for product reviews.
6. Describe Who the Product Is For (And Who It Is Not For) to the Public.
When writing product reviews, it’s natural to focus on telling readers how they will benefit from the product. And that’s significant since tip #4 on this list was it!
It’s equally crucial to draw attention to the situations in which a person won’t profit from the product, or at least in which it isn’t optimal for those circumstances.
Similar to the concept of pros and cons, this focuses on relating the “cons” to actual use cases that the reader may be contemplating.
It serves two goals to draw attention to use scenarios when the product is not a suitable fit:
- First, it serves the apparent function of assisting the customer in making a better buying decision if they fall into one of the categories in which the product isn’t a suitable fit.
- The less evident goal is that, even if they don’t fit into one of those situations, it gives them more confidence to buy the product you reviewed.
7. Suggest substitute products
The likelihood that the product you evaluate will be the best choice for everyone reading your post is highly slim (nearly nonexistent).
As we’ve already covered, your readers will understandably feel that your attempt to promote a product as the ideal choice for everyone worldwide is untrue.
Instead, be honest and admit that there may be times when other items are preferable. Include those products next, along with any instances in why the reader could refer them to the one you just reviewed (along with their drawbacks).
8. Upload genuine product images or screenshots
Unfortunately, the internet marketplace for product reviews is not always a bastion of integrity. It is standard practice for certain websites to “review” items the author hasn’t utilized.
Typically, these authors will just read any existing product reviews and describe them.
9. Emphasize Vital Purchase Information (Pricing, Variations, etc.)
This advice won’t work with all goods.
However, some products, particularly those that use digital software, may have more complicated pricing and license alternatives.
For instance, the software could have many licenses that impact usage restrictions, functionality, support guidelines, etc.
In these circumstances, it can be helpful to outline the various possibilities to readers and point them in the direction of the variation or license that best suits their requirements.
10. Summarize Key Findings at the End
Your evaluation should end with a call to action after you have compiled all the crucial details from the earlier sections.
You might begin by summarising the product’s benefits and drawbacks and the use cases from the actual world that it excels at handling (and poorly).
Then, if the product meets the user’s needs, you can conclude with a CTA to buy it, along with some suggestions for substitute products that are better able to address the shortcomings of the reviewed product.
One more suggestion to enhance your product reviews
Reading a lot of product reviews is an excellent approach to improving your product reviews in addition to using the template from the previous section.
Read product reviews from popular websites in competitive markets instead.
As you can see from the list above, we included a lot of examples from mattress review websites.
The mattress and sleep industries are among the most competitive in product reviews, so many successful sites go above and beyond in terms of structuring and formatting their reviews effectively, testing their products (and showcasing their methodologies), highlighting the expertise of their writers, and other factors.
Wrapping It Up
It’s not as simple as reading the specifications and writing some ideas down to do a review. You’ll have to put in some effort if you want your evaluations to really be helpful in selling things (not to mention ranking well). Avoid being one of the spammers that post bogus ratings and reviews only to get permanently removed from search engine results pages.
Instead, focus on providing genuine value to your readers, and they will likely reward you with a purchase. Learn to influence others for positive results while writing reviews.
Finally, make sure your review is well-structured and formatted; this is what separates reviews that no one reads from those that go viral.