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10 Most Popular SaaS Influencers That Must Be In Your Following List

In today’s digital environment, Software-as-a-Service, or SaaS, has risen to prominence as a prominent software delivery paradigm. The SaaS model has simplified the design and delivery of software, making it more accessible than ever before.

SaaS has pioneered the way we access and utilise modern software by leveraging the cloud. Instead of installing and maintaining software, one may just access it through the Internet, which eliminates the need for sophisticated software and hardware installation.

As SaaS changes, it’s critical to stay current on emerging trends in order to obtain a competitive edge, as well as establish relationships with those who are driving this transformation. This is why we’ve compiled a list of some of the most well-known SaaS influencers.

List of 10 Best SaaS Influencers

The following is a hand-picked list of some of the brightest brains and most reliable SaaS influencers. These social SaaS influencers provide a lot of SaaS information, such as:

  • What tactics should be used in the SaaS space? (marketing, sales, software product development, enterprise, pricing, etc.)
  • Based on the study and, in some circumstances, experience, what works and what doesn’t.
  • Top industry experts and SaaS companies share their perspectives.

They all have their own unique voice, style, and internet presence. If you work in the SaaS industry or want to create a product in the field, we highly recommend that you follow these SaaS influencers. Without further ado, let’s get started:

1. Neil Patel

SaaS Influencers

Neil Patel should be mentioned while discussing SaaS influences. Neil is one of the most well-known personalities in the world of internet marketing, having co-founded four multi-million dollar software firms (Crazy Egg, Hello Bar, Kissmetrics & Quicksprout).

Neil has been named one of the top ten marketers by Forbes, and The Wall Street Journal has named him a top digital SaaS influencer.

President Obama named Neil a top 100 entrepreneur under the age of 30 and the United Nations named him a top 100 SaaS influencer under the age of 35. Follow Neil on Twitter for great tips on blogging, SEO, and all things marketing!

2. Hiten Shah

SaaS Influencers

If you’re a SaaS influencer fan, you’ve probably heard of Hiten Shah. Hiten, the founder of CrazyEgg, KISSmetrics, Quick Sprout, ProductHabits, GetDraftsend, and other SaaS startups, is a SaaS veteran who has built and assisted others in developing outstanding SaaS companies.

Hiten also publishes an email weekly called SaaS Weekly, in which he shares the finest links from the previous week with anybody interested in SaaS enterprises. We must say, he is a top-tier SaaS influencer!

3. Marc Benioff

SaaS Influencers

If you’re seeking SaaS influencers, who better to turn to than the creator of one of the world’s largest cloud computing enterprises? Benioff is the founder and CEO of Salesforce and one of the pioneers of cloud computing.

Benioff has long been a proponent of the software-as-a-service paradigm, anticipating that it would eventually supplant traditional corporate software delivery. He also coined the phrase “platform as a service.”

Benioff, who has invested in scores of firms as an angel investor, is also the author of three books, including the national best-seller Behind the Cloud. He routinely tweets about SaaS-related topics.

4. Mamoon Hamid

SaaS Influencers

Mamoon is the Co-Founder and General Partner of Social+Capital VC, as well as a board director of several SaaS businesses, including Intercom and Slack!

He previously worked at USVP in 2005, where he oversaw early-stage investments in firms such as Yammer (which Microsoft purchased for $1.2 billion in 2012) and Box (currently worth well over a billion dollars).

For four years in a row, Forbes named him to its Midas List of elite tech investors. In 2017, he was listed No. 76 on Electronics Weekly’s Top 100 VCs and No. 61 on The New York Times and CB Insights’ Top 100 Venture Capitalists. Needless to say, he’s worth following on Twitter.

5. Seth Godin

SaaS Influencers

Seth Godin is a world-renowned author, online entrepreneur, and speaker who is widely regarded as one of the finest marketing gurus of our time. He founded Yoyodyne, a direct marketing platform that was purchased by Yahoo! in 1998 for roughly $30 million, and he later became Yahoo’s vice president of direct marketing. Isn’t it amazing?

Seth has published 18 best-selling books, including Go Make Something Happen, Tribes, 5 Ways to Grow Your Market, Purple Cow, and Tribes, in addition to founding one of the world’s most popular blogs.

6. Jason Lemkin

SaaS Influencers

Jason Lemkin, one of the most powerful SaaS influencers on our list, founded the world’s largest network for SaaS/B2B founders, (which has almost 500,000 followers and over 2 million views per month), as well as the world’s largest gathering for them,

Forbes called SaaStr one of the Top 100 Entrepreneur Blogs, and Inc. Magazine named SaaStr one of the 50 Best Websites for Entrepreneurs.

He is a top-tier VC (see: and has been the first or very early investor in numerous prominent enterprise/SaaS start-ups, including Algolia, PipeDrive, Marketo, Automile, Talkdesk, Parklet, Greenhouse, Mixmax, Pipedrive, Rainforest QA, Logikcull, SalesLoft, and others.

He also co-founded and led EchoSign, the web’s most popular electronic signature business, which was purchased by Adobe!

7. Dharmesh Shah

SaaS Influencers

Dharmesh Shah is the first on our list of top SaaS influencers. He is the current co-founder and Chief Technology Officer of inbound marketing powerhouse HubSpot. Yes, that is a publicly-traded corporation! Pyramid Digital Solutions, Shah’s first firm, debuted in 1994 when he was 24 years old.

Think about it: you have decades of experience. He sold it to SunGard Data Systems for millions of dollars after bootstrapping it with less than $10,000. Shah was named one of the Inc. Founders 40 in 2006.

He is a member of the Boston entrepreneurial scene, an angel investor in over 60 firms, and a regular lecturer on startups and inbound marketing. Keep an eye out for him on the speaking circuit. Dharmesh established and manages to write for, a community with over 500,000 members!

8. Noah Kagan

SaaS Influencers

Noah Kagan, the co-founder of AppSumo, a daily bargain website for software and online services, is employee #30 at Facebook (Woah!) and #4 at Mint.

Noah’s current interest, after building four multi-million dollar firms, is, a website that gives tools to help you expand your business rapidly. Kagan also runs the website, which offers actionable advice to entrepreneurs and company owners.

9. Lincoln Murphy

SaaS Influencers

Lincoln Murphy is a well-known thought leader in SaaS marketing and growth hacker. He is presently employed at Sixteen Ventures, a management consulting business that focuses on assisting SaaS firms in their growth.

His outstanding work may be found on Sixteen Ventures, including his amazing publication ‘Customer Success: The Definitive Guide.’

10. David Skok

SaaS Influencers

David is a serial entrepreneur turned venture capitalist who launched four companies: Skok Systems, Corporate Software Europe, Watermark Software, and SilverStream Software.

He presently serves on the boards of Atomist, CloudBees, Digium, Meteor, Namely HR, Salsify, and Zaius, and writes for an incredible website- for entrepreneurs, which was placed second on Forbes’ list of the 100 top websites for entrepreneurs.

Wrapping It Up

It’s remarkable how much information is available to us that we can access via the internet. Follow these outstanding minds if you haven’t already and be motivated to accomplish big things in the SaaS sector. Do you follow any SaaS influencers that weren’t included on the list? Please share your thoughts in the comments section below.

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