welcome to this short and to the point write up on Understanding Yoast by me.
from whatever i have learned till now, the two faces must be made happy to increase the yoast score.
its important or not in the long run, is another topic but if we follow the pointers below it may definitely may a mark.
First points first :
About Seo Part :
- the title of the write up should appear in the first para of the writeup, it’s a must.
About Readability :
- Everything has to be written in active voice.
- Short sentences & paragraphs.